6 Decision Making Hacks for 2020

A few weeks ago, I was fortunate enough to attend the Massachusetts Conference for Women, where I found myself soaking in wisdom from the following, among others:

  • Nobel Peace Prize-winner, Malala Yousafzai
  • Sports Illustrated Sportsperson of the Year, Megan Rapinoe
  • Leadership expert & TED talk phenom, Simon Sinek
  • Author of the best-seller, “Educated,” Tara Westover

As with all conferences, main stage speakers are designed to wow. They delivered; what I didn’t expect, was that the most fascinating, applicable advice for everyday life to be found in a breakout session by Annie Duke, decision strategist, former World Series of Poker Champion & author. Her session, “Thinking in Bets: Lessons in Unemotional Risk-Taking and Decision-Making” centered around one main question:

 Do you know when to cut your losses?

She elaborates (courtesy of the event program): “In poker and throughout our lives, we are more successful when we maximize the time spent in favorable situations and minimize time in unfavorable ones. But many of us are too quick to quit when we are winning, or refuse to walk away from a losing game.”


Annie’s found that the key to long-term success is to think in bets. My takeaways from her workshop are below, adapted from her slides.

What strategies do you employ to avoid these decision-making pitfalls and take a long-term view?


Annie’s Tips

1. The average person spends a significant amount of time on trivial decision making.

  • What to eat? 150 min / week
  • What to watch on Netflix? 50 min / week
  • What to wear? 90 – 115 min / week

 

2. This leads to time accuracy trade-off.

We flip back and forth, agonizing over questions like ‘which show will I like best?’ when increasing accuracy, in fact, costs us something much more valuable: time.

 

3. Employ ‘The Happiness Test’ to determine the value of the time accuracy trade-off.

Ask yourself: Will the outcome of this decision, good or bad, have a significant effect on my happiness in a year?

If no, you can make a speedy decision. Trade accuracy for saving time when it won’t impact your long-term happiness.

If yes, slow down and save time in order to improve your accuracy.

 

4. When a decision is hard, it’s actually easy.

When weighing 2 close options, you can’t really go wrong as the difference between the two is so small.

She used the example of deciding between a trip to London or Paris – both are great options, so just choose [don’t spend hours comparing and contrasting] and don’t look back.


5. Employ ‘the only option’ test
.

For big decisions, ask yourself: “if this were the only option I had, would I be happy with it?”

 

6. To narrow options, use a ‘menu strategy.’

Spend time on the initial sorting – this is the heavy lifting and the place where you’ll get the most value out of slowing down. Once you’ve sorted and have one or more good options, there’s no penalty for speeding up.

Duke ultimately calls this process ‘decision stacking:’ finding ways to make easy-to-make, low impact decisions in order to free space for harder-to-quit, higher impact decisions.

 

I’m committed to employing this approach in 2020 and hope it’s beneficial for you as well. Annie’s latest book, “Thinking in Bets” can be found on Amazon. Thanks for sharing your wisdom, Annie!

From Sea to C-Suite: Chris Fuqua, CEO, B.GOOD

Despite fierce competition for traffic and transactions, the fast casual industry is a small, tight-knit community with a penchant for strong leaders who’ve taken varied paths to the C-Suite. Some CEOs started as operators, working their way up from hourly employee; some started in brand management. Others like Chris Fuqua, CEO of B.GOOD, got their start in the U.S. Navy.

I was lucky enough to work within Chris’ global marketing organization at Dunkin’ and in that time, grew to know him as a well-rounded, empowering, fair and respected leader. While we’ve both moved on, we sat down to chat all things fast (think navy flight school), food and leadership.

This interview was conducted in Boston via FaceTime & was condensed and edited for clarity.

Naval Background & Early Leadership

Panera & B.GOOD are competitors so we’ll steer clear of strategy chat. I’ve always been interested in your career path, take us back to the beginning. Why the U.S. Navy?

My family has a history of service – both grandfathers enlisted in the Navy before WWII and dedicated 30+ years to our country. My dad spent 25+ years in the Navy. I spent 8 years in the Navy. When I left in 2004, it was the first time our family didn’t have someone on active duty since the 1940’s.

So you knew you wanted to join the Navy early on?

That’d be stretching it. I was a swimmer and wanted to swim at a DI school. My recruiting trip to the Naval Academy just felt right – the history, what it stands for, the pomp and circumstance, all of it.

I think the desire to serve our country and others was always there, but swimming is what really pushed me over the finish line.

Did your time in the Navy set you on a business trajectory?

Senior year, I decided to give up swimming and take a leadership position as a company commander, which meant I was in charge of 120 people as a 21-year old. I was leading a mini organization so yes, I guess you could say it was my first taste of leadership.

Did you feel comfortable early on in a leadership position?

I’d say if anyone’s stepping into a management role without some trepidation, then some wiring is off. I had to quickly learn two types of leadership: how to manage my peers (the other 29 seniors within my company) and how to manage my direct subordinates (the other 90 underclass students in our company).

To some, being at an ‘academy’ may sound intimidating but in reality, there’s so much infrastructure it’s probably one of the safest environments for college students. Plus, the Naval Academy was founded in 1851, so they ironed it out by the time I attended.

Tell us about your time out of the classroom and out in the world with the Navy.

After graduation, I attended flight school in Pensacola, FL and then moved to San Diego to learn how to fly S-3B Vikings. Now when I say fly, I was Goose, not Maverick. I sat on the right and ran all the weapons, fuel, and navigation systems.

My squadron had a couple of different missions. We refueled other planes up in the air and also used systems on board to identify different ships out in the open ocean. We were based on aircraft carriers, which meant we could go almost anywhere in the world.

My first deployment was in 2000, and it was right up your alley in that it was global. Over the course of six months, we really saw the world – South Korea, Hong Kong, Malaysia, Bahrain, Dubai, Australia, Tasmania, Hawaii and back to San Diego. It was amazing!

Wow. In addition to your time as a company commander, this had to be a transformational leadership experience.

You have to run a tight ship. An aircraft carrier is isolated in the middle of the ocean, yet has the potential to be chaotic – you have 10 planes taking off and 10 planes landing in a span of 20 minutes, multiple times a day.

However, you get to the point where you have dozens of takeoffs and landings taking place without anyone saying a word over the radio. It’s completely synchronous, and the most professional thing I’ve ever seen. The Navy brings together people from all walks of life – from someone who had a tough childhood and joined to escape, to someone who’ll run for president someday – working as a complete unit. All colors and creeds aligned to a mission, doing life and death things every day. Being an officer in this environment was the most humbling experience that I’ve ever had.

Business isn’t always that smooth. Coming off that synchronous experience had to be an adjustment.

It was and I had a second, very different deployment before joining the business world. It was after 9/11 – our country had been attacked, there was a fear factor and it was real. So while yes, we bonded, those experiences stand in stark contrast to each other. The stakes were higher.

Transition to Business

What made you decide to hang up your wings?

My wife, Ashley, and I had our first child, Alex, after my second deployment. I grew up with my dad gone for 6 months at a time and I knew I’d have a hard time being away from my kids in the same way. So, I looked at business and law school and ended up at Dartmouth [Tuck School of Business].

Day 1, I could tell my classmates operated on a different level of intellect. Yes, I had naval experience but they had business experience so they may as well have been speaking German.

How did you find your place?

Most folks with military experience assume they’ll end up at a defense contractor. But I guess I’m a little different…I’ve always loved shopping [laughs].

I was interested in retail and understanding the consumer. This’ll probably surprise people close to me, even today, but one of my favorite things to do is walk around a mall by myself & observe how retailers are trying to sell and how people interact with different brands and products.

So, you liked Marketing.

Yes and it quickly became clear that going to a consulting firm after graduation would be an extended education where I could figure out what else I liked. I interned at McKinsey and ended up spending over 3 years there. My main client was a big-box retailer where I learned everything from operations to supply chain to cash management and mark-downs.

How did you manage business school and a family?

Ashley and I were about 30 years old and eight days before starting my internship at McKinsey, we had our second child, Megan. So there I was, traveling weekly and coming home to Hanover, NH on weekends. I gained so much inspiration from watching my wife at home with a newborn and the craziest 2-year old – she just figured it all out.

They say behind every powerful man is a powerful woman.

Ashley and I talk about the sacrifice on her part a lot. She’s been such a stable force at home for our kids and that has been really important to both of us. Flying planes or running a business are both huge responsibilities, but both fall way short of raising kids, in my opinion. Everyone does it a little differently but we made a choice to have one of us stay home while the kids were growing up. Life is long and she wants to do some other things so in the next phase of our lives, as our kids go off to college. I’m excited to see what she does!

After consulting, you got your start in industry at Dunkin’ and while interested in marketing, you started in finance. Why?

Paul Carbone [former Dunkin’ CFO] hired me and we hit it off from the beginning. Now, you say ‘finance,’ but it was really business analysis.

I came on board to lead a new team as head of business analysis – the idea was to have a single source of truth for data that’d be useable across the organization. The role led me to build strong cross-functional relationships with the leadership team at the time – Nigel Travis [CEO], John Costello [CMO], Paul Twohig [President] and Karen Raskopf [CCO], for example.

Sounds like you seized the opportunity to build something new and unproven. Did you have CEO aspirations at the time and view the role as a way to start building that path?

I think the things I learned as a 21-year old at the Naval Academy are much more relevant to being a CEO than what I learned about business analysis [laughs].

No, I didn’t have CEO aspirations at the time. I was just focused on the work – people were coming to my team with questions and we always found a way to try to deliver results. That ‘get it done’ mentality led me to take on strategy and I found myself working with Bain, Thomas H. Lee Partners and Carlyle on the Dunkin’ IPO process.

Business analytics to strategy to VP, Marketing. Did you plot the move to marketing?

No, it was organic. John [CMO] called me one day and asked me to lead Brand Marketing. Now, there are probably thousands of people in the Boston-area who’d like to lead marketing for Dunkin’. While I loved shopping, I’d never been a marketer, so I had to get out of my comfort zone and rely on the fact that John was willing to teach me.

Leading from the C-Suite

Sounds like you stepped into a role where your team may have had more functional knowledge than you. How did you manage through that?

I was immediately responsible for the marketing & new product calendar, which I had no functional experience in, but brought peer leadership skills from the Academy to the table.

I had to just get in and lead – for me, this meant listening, learning and rolling up my sleeves for lots of doing. I also had an open door policy and spent time getting to know what made people tick.

Some people lead from the front, some lead from the background. I like to lead through my team. After all, I didn’t want to be a career CMO. I’m not a pure creative and I recognized that pretty early. What I love is the chess match of getting people to work together – field marketing, brand marketing, innovation – so that was really the best preparation for being a CEO.

Earlier we talked about structure. The Navy, McKinsey and Dunkin’ are all organizations with histories of process and procedure and B.GOOD is more of a start-up. How have you had to acclimate?

Being in a start-up environment is the hardest thing I’ve ever done in my life. When I started at B.GOOD, there was less structure for sure. But in the last 12 months, we’ve built a management team, operations infrastructure and analytics and marketing processes.

More broadly, if you take the playbook from a larger brand like Dunkin’ and apply it a smaller brand, it probably doesn’t work. You have to keep that entrepreneurial spirit, and hire for 5 star athletes vs. functional experts. For example, I need one person who can simultaneously manage pricing, think about ghost kitchens and figure out how to simplify restaurant operations.

Bringing this full circle, what are 5 leadership principles you learned from your early Navy days that you still abide by today?

Make decisions – People want clarity and direction, so they appreciate leaders who make a decision. You’ll never have all the information you need…if the decision is wrong, then you learn from it and readjust.  Just don’t get stuck.

Give people autonomy – Empower people to do their jobs and build teams that work as a unit. You can’t rely on one person to make all the decisions – if that person leaves, the organization is at risk.

Understand the business – Too many leaders don’t understand their business as much as they should. Spend time with your organization’s analytics team and have your pulse on the data.

Live life outside of workFamily is the #1 thing in my life. I can’t be at every event, but I give it my best effort. Just because Ashley’s home with the kids, it doesn’t replace the need for me as a parent to do the same.

Take on scary things – I’ve taken roles I didn’t feel prepared for and just figured it out. Just say yes, and then ask for help. People often look for this perfect career path, and that doesn’t always work. Jump in.

Last question, ending with some levity. I need to know: does Ashley still let you do the shopping today?

Does she let me? I wouldn’t say she lets me do anything. So I’ll just say this – I still go shopping by myself sometimes. I could spend hours in an Apple store, a Tesla dealership, Nordstrom or REI. They all have clean design and products I’m interested in.

And when it comes to shopping, my kids like it, too. I’ve passed that appreciation onto them.

Presenting with impact: 5 tips

I did something that scares me not once, but twice, in the past 2 weeks: public speaking.

You know the feeling – your heartbeat picks up, your mouth goes dry, your mind swirls. These feelings are especially intense if you feel inadequately prepared and let’s be honest – trying to fit everything we want to do into the schedule of everything we must do often leaves us feeling this way.

In reflecting on a recent Innovation Leader roundtable where I presented to industry peers, I sat down to read up on effective public speaking. I’ll be using these 5 steps as a guide for future events and I signed up for Toastmasters, something I’ve had ‘on the list’ for years.

Do you have other tips to share? Comment below.

1. Know your audience

It’s not about you, it’s about them. Do the digging to uncover who’ll be in attendance and why. This helps define your main topic and hone in on the key takeaways that’ll be most valuable to your audience.

2. Teach, don’t tell

You’re speaking because you presumably have knowledge to share. View your role as that of a teacher – sharing, yet engaging the audience along the way with dialogue & poignant visuals. Slides should be a reference point, not the focal point of your presentation.

3. Storytelling always wins

Consider the SDCS framework: Story, Data, Case, Summary. Thanks to the beautiful.ai blog for this intel:

“Start with a personal story (S) or refer to an interesting news headline that went viral this month and relate it back to your main topic. Anecdotes are huge for storytelling—they bring your message to life. Next, cite data (D) for proof. Then, talk through a case study (C) that drove real results. Lastly, summarize (S) your speech and drive home the main takeaways.”

Wish I structured my innovation chat accordingly – noted for next time!

4. Identify the takeaways

Planning for any presentation should start with identifying the takeaways you want your audience to have. Then, you craft the story to deliver on these takeaways. Pressure test yourself here – after running though the presentation, are your 3-5 main takeaways clear? Don’t leave the audience guessing – spell it out for them.

5. Deliver with confidence

We’ve all heard the adage, “It’s not what you say, it’s how you say it,” and it couldn’t be more true. Yes, you need to offer substance but audiences are often more forgiving, and deem the speaker more of an authority, when he or she delivers the content with confidence. Practice your stance, your gestures, eye contact – all of it.

Your presentation is a sum of: what you say, how you say it, how you look while saying it and how your audience feels while listening.


Interested in diving deeper?

Tips and reflection inspired by Harvard Business Review and the beautiful.ai blog.

Balancing Planning and Serendipity to Drive Your Career

As I worked on my next interview spotlight this past weekend (coming soon: VP of Marketing for Mooala!), I recalled a friend at Salesforce, Al Dea, recently interviewed me for his blog, CareerSchooled. So this week, I’m turning the tables & sharing my journey.

Re-posted with permission from CareerSchooled.

CareerSchooled: We love to ask people what their first job was, so what was your first job and what kind of connection (if any) does it have to what you do now?

Ironically, my first “real” job was at my neighbors’ coffee shop in Franklin, MA – it’s since closed, but it was called MelDiva and I loved working there. Meldiva was our town’s local hang out – great drinks, good food and live music on the weekends. When I moved on to study marketing in college, I always went back during winter breaks and it actually helped lay the foundation for the product innovation work I do now – food and beverage innovation for Panera Bread, and formerly for Dunkin’ Donuts.

CareerSchooled: You decided to go back to school to get your MBA while working full-time. What led you to make this move, and how did you manage to juggle working and school at the same time?

I started out my career in public relations, which I really enjoyed, but after 5 years in the field servicing a range of consumer product & technology clients, realized I wanted to expand beyond execution and try my hand at setting product development & marketing strategy. To me, a public relations skill set and agency experience transitioned nicely into a fast-paced marketing role at Dunkin’, and while I got the job, I could tell not all were convinced the skills were transferrable. So, I put my head down and worked really hard to establish myself & show the team I was willing to do whatever it took to learn.

The approach worked, but I still wanted to bolster my learning since many of the other brand managers had MBA’s. So, off to BC I went  – worked full-time and went to school part time for 3 years. It was a lot to juggle but I loved my work & the educational piece supported that, so it felt more like an opportunity to than a burden.

Careerschooled: One of your roles in your career was serving as a Chief of Staff, which is a unique role. What was that experience like, and what did you learn from it?

Yes, Chief of Staff is a unique role and one that’s becoming increasingly common in large organizations. I was honored to be selected as a resource to the Dunkin’ CMO, Tony Weisman. The role exposed me to new functional areas such as Investor Relations, where I acquired hard skills, and Organizational Development, where I observed the soft skills necessary to drive effective organizational change.

Having a seat at the table with the executive leadership team and exposure to a range of different, yet effective leadership styles was invaluable for me so early in my career. I will always be grateful for the experience.

CareerSchooled: Back in 2017, you decided to take a sabbatical from work. What led to this decision, and what did you learn from this experience?

Best 3 weeks of my life! After completing BC’s MBA program, I knew I needed some time off. My boss, Dan Wheeler, and I had a really strong relationship so in addition to being honest about how I needed some time to reset, I went to him with a plan for the when & how things would be managed during my 3 week absence. He was very receptive & off I went a few months later to complete one of my bucket list items: hiking a portion of Spain’s Camino de Santiago.

I can’t even begin to get into how transformative the experience was but the biggest lesson for me was that the work will always be there and you need to make & take the time to live your life outside of the office. In turn, you’ll come back a rejuvenated, more inspired team member & leader.

CareerSchooled: What advice do you have for people out there who are considering taking a sabbatical – how do you know when you might need one, and how can you use it to help you in your personal and career aspirations?

I don’t actually view my trip as a formal sabbatical, as I took my allotted vacation time in once chunk. So as a starting point, that could be a way to take a “sabbatical” even if your company doesn’t formally offer a sabbatical program. For me, it was a way dip my toes back into the travel arena without my career taking a hit. Since that trip Summer of 2017, I’ve been much more mindful about prioritizing travel, which is very important to me. (Pro Tip: Here’s some good advice for how to ask your boss)

CareerSchooled: In your career, you’ve worked in a variety of roles across a number of different companies and industries. How have you thought through role/job changes, and when do you know when it’s time to pursue a new opportunity?

I’m likely in the minority when I can honestly say I’ve always enjoyed my line of work & have been fortunate to never dread Monday mornings. But, I believe you inherently know in your gut when it’s time to take a new opportunity. A role change should never come negative place – it should come from a place of feeling something is off & that you’re not as inspired or motivated as you’ve previously been. They say if some element of a role doesn’t intimidate you, then you’re in the wrong role. I believe that wholeheartedly, and try to seek out opportunities to grow into.

CareerSchooled: What’s the best piece of career advice you’ve received, and how do you try to apply it as you make progress in your own career?

Hands down, words from Carla Harris of Morgan Stanley – whom I had the pleasure of hearing speak at a conference: “perception is the co-pilot to reality.” Your beliefs & thoughts about yourself manifest in your words & actions and ultimately, influence others’ view of you. So I try and operate from this lens: what you think, how you speak, your body language – they’re all the sum of what become your reality.

CareerSchooled: How do you define success in your own career?

Success has had a fluid definition for me over the years. Early on, it was the more traditional form of success. Hard work resulting in praise & promotions – all of that validation meant a lot to me. And while it’s still important, I’ve become much more balanced. As a leader, there comes a point when people know you have the hard skills, but you need to grow into the soft skills. You have to sit back, coach your teams & give others the space to grow.

When it comes to my career, I would sum it up as a dance between letting it happen and making it happen, which I believe Arianna Huffington once said. I’ve never been a good dancer but over time, you learn that each step can’t be planned and to make room for spontaneity. There are various stages of ebb & flow.

Do these 9 things to avoid professional burnout

Do these 9 things to avoid professional burnout

There’s a coaster in my living room that reads: “I never make the same mistake twice. I make it 5 or 6 times, you know, just to be sure.”

I recently reflected on some habits that’ve led to periods of burnout and how I’ve course-corrected since. What would you add? Share to help others but if I’ve learned anything over the years, it’s only once you experience something for yourself does it becomes a universal truth.  

Productivity

9. Manage your own to do list

Your inbox is not your to-do list. Yes, repeat that to yourself. Still working on this one but I now carve out mornings for deep thinking & strategic work, saving most email for afternoons.

8. Learn to let it go

To that end, not every email warrants a response. Read, absorb and move on. You don’t always have to weigh in.

7. Minimize your touches

Don’t start a project or open a document until you have time to truly work on it. In the end, starting, stopping and picking things back up takes 2x the time and leaves you feeling overwhelmed by multiple incomplete tasks.

Outlook

6. Influence reality by altering your outlook

If you feel stressed, it’s easy to exude stress and no one wants to be viewed as frazzled. Reframe the stressful scenarios with positive self-talk: “It’s a lot, but I’ve got it under control. I just need to make a plan.” Adjust your outlook by breaking big asks into achievable pieces. This mentality alone will help build a more calm reality.

[Tip in practice: “There’s so much to be done to make this blog awesome and I don’t know where to start” vs. “Just begin. Today, sit down and write a business post.”]

5. Own your strengths

Always acknowledge your weaknesses and look to improve, but focus on your strengths. How can you become better at those things? Spend your time there.

4. Know comparison is the thief of joy

Despite your strengths, there will always be someone smarter and more successful – benchmark against yourself, focus on what’s in your control and celebrate progress.

The Great Between

3. Separate the urgent & the important

When planning your time, abide by the Eisenhower Decision Matrix:

  1. Important/Urgent
  2. Important/Not Urgent
  3. Urgent/Not Important
  4. Not Urgent/Not Important

Do this weekly, monthly and quarterly to ensure you’re regularly calibrating, progressing and staving off the urgent that masquerades as important. In doing this, I don’t always keep work and personal separate – hours are more fluid than ever and seeing the big picture will help you make the tough choices re: where to spend your time.

2. Make space

I’m a calendar ninja (weekdays are often scheduled to a T) but what makes you successful at work doesn’t always translate outside the office. Make room for spontaneity, especially on weekends – keep them uncluttered. Sometimes unproductive time is productive.

1. Work less, love your life more

Work hard, really hard for what you want but be less consumed by it. When you leave the “office,” be present.  The work will always be there but work doesn’t love you back, people do.

The “Equal Pay” message heard around the world

As the U.S. women’s soccer team advocates, let’s remember Abby Wambach helped pave the road

The New York Times sets the stage best: “The chant was faint at first, bubbling up from the northern stands inside the Stade de Lyon. Gradually it grew louder. Soon it was deafening. ‘Equal pay!’ it went, over and over, until thousands were joining in, filling the stadium with noise. ‘Equal pay! Equal pay!’.

Few sports teams are asked to carry so much meaning on their shoulders, to represent so many things to so many people, as the United States women’s soccer team.”

This World Cup victory – arguably the sweetest trophy the sport has to offer – represents more than the culmination of blood, sweat and tears. It adds credence to the federal lawsuit players filed in March against the United States Soccer Federation, accusing it of workplace discrimination on the basis of gender.

The team’s ongoing battle against wage discrimination led me to back to Abby Wambach – two-time Olympic gold medalist and Women’s World Cup Champion – and her ground-breaking, 2018 commencement address to Barnard College. The message is evergreen, one that echoed through Stade de Lyon’s walls on Sunday.

It’s a phenomenal call-to-action that’s helped shape my own view of self-worth & self-advocacy. And as a former collegiate athlete, I appreciate the parallels between sport and the workplace. Parts that especially resonated with me are in bold below, as I’m sharing the commencement address in its entirety via Barnard’s website. As a woman in the workforce or as a manager / peer of women in the workplace, what parts rang most true to you?

For anyone left wanting more after reading the speech, Abby’s book “WOLFPACK: How to Come Together, Unleash Our Power, and Change the Game” is available on Amazon.


Abby Wambach, Remarks as Delivered:

“Greetings to President Beilock, Provost, Dean, Barnard faculty, trustees, and honorees Katherine Johnson, Anna Quindlen, and Rhea Suh. And to each of the 619 badass women of the Barnard graduating class of 2018: Congratulations, you guys, congratulations!

Doesn’t it feel like the second you figure anything out in life, it ends and you’re forced to start all over again? Experts call these times of life, “transitions.” I call them terrifying. I went through a terrifying transition recently when I retired from soccer.

The world tries to distract us from our fear during these transitions by creating fancy ceremonies for us. This is your fancy ceremony. Mine was the ESPYs, a nationally televised sports award show. I had to get dressed up for that, just like you got dressed up for this. But they sent me a really expensive fancy stylist. It doesn’t look like you guys got one. Sorry about that.

So it went like this: ESPN called and told me they were going to honor me with their inaugural icon award. I was humbled, of course, to be regarded as an icon. Did I mention that I’m an icon?

I received my award along with two other incredible athletes: basketball’s Kobe Bryant and football’s Peyton Manning. We all stood on stage together and watched the highlights of our careers with the cameras rolling and the fans cheering, and I looked around and had a moment of awe. I felt so grateful to be there, included in the company of Kobe and Peyton. I had a momentary feeling of having arrived — like we women had finally made it.

Then the applause ended and it was time for the three of us to exit stage left. And as I watched those men walk off the stage, it dawned on me that the three of us were stepping into very different futures.

Each of us, Kobe, Peyton and I — we made the same sacrifices, we shed the same amount of blood sweat and tears, we’d left it all on the field for decades with the same ferocity, talent and commitment. But our retirements wouldn’t be the same at all. Because Kobe and Peyton walked away from their careers with something I didn’t have: enormous bank accounts. Because of that, they had something else I didn’t have: freedom. Their hustling days were over, and mine were just beginning.

Later that night, back in my hotel room, I laid in bed and thought: this isn’t just about me, and this isn’t just about soccer. We talk a lot about the pay gap. We talk about how, overall, U.S. women earn 80 cents for every dollar paid to men. Black women in America earn 63 cents, while Latinas earn 54 cents, for every dollar paid to white men. What we need to talk about more is the aggregate and compounding effects of the pay gap on women’s lives. Over time, the pay gap means women are able to invest less and save less, so they have to work longer. When we talk about what the pay gap costs us, let’s be clear: it costs us our very lives.

And it hit me that I’d spent most of my time during my career the same way I’d spent my time on that ESPYs stage. Just feeling grateful. Grateful to be one of the only women to have a seat at the table. I was so grateful to receive any respect at all for myself that I often missed opportunities to demand equality for all of us. But as you know, women of Barnard, change is here. Women are learning that we can be grateful for what we have and also demand what we deserve.

Like all little girls, I was taught to be grateful. I was taught to keep my head down, stay on the path, and get my job done. I was freaking Little Red Riding Hood. You know the fairy tale. It’s just one iteration of the warning stories girls are told the world over. Little Red Riding Hood heads off through the woods and is given strict instructions: Stay on the path. Don’t talk to anybody. Keep your head down hidden underneath your Handmaid’s Tale cape.

And she does…at first. But then she dares to get a little curious and she ventures off the path. That’s, of course, when she encounters the big bad wolf and all hell breaks loose. The message is clear: Don’t be curious, don’t make trouble, don’t say too much or bad things will happen. I stayed on the path out of fear—not of being eaten by a wolf—but of being cut, being benched, losing my paycheck. If I could go back and tell my younger self one thing it would be this: “Abby, You were never Little Red Riding Hood, you were always the wolf.”

So when I was entrusted with the honor of speaking here today, I decided that the most important thing for me to say to you, is this: Barnard women, class of 2018, we are the wolves.

In 1995, around the year of your birth, wolves were re-introduced into Yellowstone National Park after being absent for 70 years. In those years, the number of deer had skyrocketed because they were unchallenged, alone at the top of the food chain. They grazed away and reduced the vegetation, so much that the riverbanks were eroding.

Once the wolves arrived, they thinned out the deer through hunting. But more significantly, their presence changed the behavior of the deer. Wisely, the deer started avoiding the valleys and the vegetation in those places regenerated. Trees quintupled in just six years. Birds and beavers started moving in. The river dams the beavers built provided habitats for otters and ducks and fish. The animal ecosystem regenerated. But that wasn’t all. The rivers actually changed as well. The plant regeneration stabilized the riverbanks so they stopped collapsing. The rivers steadied — all because of the wolves’ presence.

See what happened here? The wolves — who were feared as a threat to the system — turned out to be its salvation. Barnard Women, are y’all picking up what I’m laying down here? Women are feared as a threat to our system — and we will also be our salvation.

Our landscape is overrun with archaic ways of thinking about women, about people of color, about the “other,” about the rich and the poor, about the powerful and the powerless. And these ways of thinking are destroying us. We are the ones we’ve been waiting for. We will not Little Red Riding hood our way through life. We will unite our pack, storm the valley together and change the whole bloody system.

Throughout my life, my pack has been my team. Teams need a unifying structure, and the best way to create one collective heartbeat is to establish rules for your team to live by. It doesn’t matter what specific page you’re all on, just as long as you’re all on the same one.

Here are four rules I’ve used to unite my pack and lead them to gold:

Rule No. 1: Make failure your fuel.

Here’s something the best athletes understand, but seems like a harder concept for non-athletes to grasp. Non-athletes don’t know what to do with the gift of failure. So they hide it, pretend it never happened, reject it outright, and they end up wasting it.

Listen: Failure is not something to be ashamed of, it’s something to be powered by. Failure is the highest octane fuel your life can run on. You gotta learn to make failure your fuel.

When I was on the youth national team, only dreaming of playing alongside Mia Hamm – Y’all know her? Good. I had the opportunity to visit the national team’s locker room. The thing that struck me most wasn’t my heroes’ grass stained cleats, or their names and numbers hanging above their lockers. It was a picture. It was a picture that someone had taped next to the door, so that it would be the last thing every player saw before she headed out to the training pitch. You might guess it was a picture of their last big win, or of them standing on a podium accepting gold medals. But it wasn’t. It was a picture of their long time rival, the Norwegian national team celebrating after having just beaten the USA in the 1995 World Cup.

In that locker room I learned that in order to become my very best — on the pitch and off — I’d need to spend my life letting the feelings and lessons of failure transform into my power. Failure is fuel. Fuel is power.

Women: listen to me. We must embrace failure as our fuel instead of accepting it as our destruction. As Michelle Obama recently said, “I wish that girls could fail as well as men do and be OK. Because let me tell you watching men fail up, its frustrating. It’s frustrating to see men blow it and win. And we hold ourselves to these crazy, crazy standards.”

Wolf Pack: Fail up, blow it and win.

Rule No. 2: Lead from the bench.

Imagine this: You’ve scored more goals than any human being on the planet — female or male. You’ve co-captained and led Team USA in almost every category for the past decade. And you and your coach sit down and decide together that you won’t be a starter in your last World Cup for Team USA. So, that sucked.

You’ll feel benched sometimes, too. You’ll be passed over for the promotion, taken off the project. You might even find yourself holding a baby instead of briefcase, watching your colleagues “get ahead.” Here’s what’s important. You’re allowed to be disappointed when it feels like life’s benched you. What you aren’t allowed to do is miss your opportunity to lead from the bench. During that last World Cup, my teammates told me that my presence, my support, my vocal and relentless belief in them from the bench, is what gave them the confidence they needed to win us that championship.

If you’re not a leader on the bench, then don’t call yourself a leader on the field. You’re either a leader everywhere or nowhere. And by the way, the fiercest leading I’ve ever seen has been done between mother and child. Parenting is no bench. It just might be the big game.

Wolf Pack: Wherever you’re put, lead from there.

Rule No. 3: Champion each other.

During every 90-minute soccer match there are a few magical moments when the ball actually hits the back of the net and a goal is scored. When this happens, it means that everything has come together perfectly — the perfect pass, the perfectly timed run, every player in the right place at exactly the right time — all of this culminating in a moment in which one player scores that goal.

What happens next on the field is what transforms a bunch of individual women into a team. Teammates from all over the field rush toward the goal scorer. It appears that we’re celebrating her, but what we’re really celebrating is every player, every coach, every practice, every sprint, every doubt and even every failure that this one single goal represents. You will not always be the goal scorer. And when you are not, you better be rushing toward her.

Women must champion each other. This can be difficult for us. Women have been pitted against each other since the beginning of time, for that one seat at the table. Scarcity has been planted inside of us and among us. This scarcity is not our fault, but it is our problem. And it is within our power to create abundance for women where scarcity used to live.

As you go out into the world, amplify each other’s voices. Demand seats for women, people of color and all marginalized people at every table where decisions are made. Call out each other’s wins and, just like we do on the field, claim the success of one woman as a collective success for all women.

Joy. Success. Power. These are not pies where a bigger slice for her means a smaller slice for you. These are infinite. In any revolution, the way to make something true starts with believing it is. Let’s claim infinite joy, success, and power — together.

Wolf Pack: Her victory is your victory. Celebrate it.

Fourth rule: Demand the ball.

When I was a teenager, I was lucky enough to play with one of my heroes, Michelle Akers. She needed a place to train since there was not yet a women’s professional league. Michelle was tall like I am, built like I’d be built and the most courageous soccer player I’d ever seen play. She personified every one of my dreams.

We were playing a small-sided scrimmage — five against five. We were 18 years old and she was Michelle Akers, a chiseled, 30-year-old powerhouse. For the first three quarters of the game, she was taking it easy on us, coaching us, teaching us about spacing, timing and the tactics of the game.

But by the fourth quarter, she realized that because of all of this coaching, her team was losing by three goals. In that moment, a light switched on inside of her. She ran back to the goalkeeper, stood one yard away from her and screamed: Give. Me. The. Effing. Ball.

And the goalkeeper gave her the effing ball. And she took that ball and she dribbled through our entire effing team, and she scored. Now this game was winners keepers, so if you scored you got the ball back.

So, as soon as Michelle scored, she ran back to her goalie, stood a yard away from her and screamed: Give. Me. The. Ball.

The keeper did. And again she dribbled though us and scored. And then she did it again. She took her team to victory. Michelle Akers knew what her team needed from her at every moment of the game. Don’t forget, until the fourth quarter, leadership had required Michelle to help, support and teach, but eventually leadership called her to demand the ball.

Wolf Pack: At this moment in history, leadership is calling us to say:

Give me the effing ball.

Give me the effing job.

Give me the same pay the guy next to me gets.

Give me the promotion.

Give me the microphone.

Give me the Oval Office.

Give me the respect I’ve earned, and give it to my wolf pack too.

In closing, I want to leave you with the most important thing I have learned since leaving soccer. When I retired, my sponsor, Gatorade, surprised me at a meeting with the plan for my send off commercial. The message was this: Forget Me. They nailed it. They knew I wanted my legacy to be ensuring the future success of the sport I’d dedicated my life to. If my name were forgotten, that would mean that the women who came behind me were breaking records, winning championships and pushing the game to new heights. When I shot that commercial, I cried.

A year later, I found myself coaching my 10-year-old daughter’s soccer team. I’d coached them all the way to the championship. (#humblebrag) One day I was warming up the team, doing a little shooting drill. I was telling them a story about when I retired. And one of those little girls looked up to me and said, “So what did you retire from?” And I looked down at her and said, “Soccer.” And she said, “Oh. Who did you play for?” And I said: “The United States of America.” And she said: “Oh. Does that mean that you know Alex Morgan?” Be careful what you wish for, Barnard. They forgot me.

But that’s OK. Being forgotten in my retirement didn’t scare me. What scared me was losing the identity the game gave me. I defined myself as Abby Wambach, soccer player — the one who showed up and gave 100 percent to my team and fought alongside my wolf pack to make a better future for the next generation. Without soccer, who would I be? A few months after retirement, I began creating my new life. I met Glennon and our three children, and I became a wife, a mother, a business owner and an activist. And you know who I am now? I’m still the same Abby. I still show up and give 100 percent — now to my new pack, and I still fight every day to make a better future for the next generation.

You see, soccer didn’t make me who I was. I brought who I was to soccer. And I get to bring who I am wherever I go. And guess what? So do you. As you leave here today and every day going forward, don’t just ask yourself, what do I want to do? Ask yourself, who do I want to be? Because the most important thing I’ve learned is that what you do will never define you. Who you are always will. And who you are, Barnard women, are the wolves.

Surrounding you today is your wolf pack. Look around. Go ahead, you can do it. Don’t lose each other. Leave these sacred grounds united, storm the valleys together, and be our salvation.”


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